With a background in fashion design, I have seven years VM experience in the luxury fashion sector, travelling extensively across Europe including major fashion cities London, Paris and Milan. I have worked for multi-luxury brand boutiques such as Matches in London and managed the visual display for Italian fashion house Gucci. My experience is rooted in in-store visual communications through to events, showroom and editorial work, as well as VM training.
As a Visual Merchandising Specialist based in Berlin, I offer a bespoke service to local, independent brands and stores seeking expert VM knowledge and innovative collaborations in visual display.
My focus is on effectively promoting high quality design products with a distinctive creativity and style, with an aim to reinvent, support and nurture the visual aspect of an independent brand or project.
BA (Hons) Fashion Design
Award: Most Cutting Edge Collection, Graduate Show
2015 - present
Visual Merchandising Specialist (freelance)
(based in Berlin, Germany)
Store ∙ Showroom∙ Training ∙ Event ∙ Ecommerce
Visual Merchandising Coordinator; Germany, Sweden & Holland
16 Stores – Germany, Sweden & Holland (based in Berlin, Germany)
District Management ∙ Team Leadership ∙ In-store Display ∙ Window Installation ∙ Fashion Weeks & Showroom Set ups ∙ Events ∙ New Store Openings ∙ SLR Digital Photography ∙ Reports and Analysis ∙ Implementation of a Visual Awareness and Maintenance Training ∙ Design of official Visual Guideline Handbook ∙ Training of In-Store VM ∙ Extensive Travel within Europe and UAE
2010 - 2013
Visual Merchandiser; UK, Ireland, Sweden, Holland
22 Stores – UK, Ireland, Holland & Sweden (based in London, UK)
Visual Merchandising ∙ VM Guideline Development ∙ Fashion Week & Showroom Set up ∙ Events ∙ Regular Reporting ∙ Display & Set up of the Permanent Collection at ‘Gucci Museo’ Florence Italy
2008 - 2010
13 Multi Luxury Brand Boutiques (based in London, UK)
Visual Merchandising ∙ Mannequin Styling ∙ Floor Planning ∙ VM guidelines ∙ Visual Concept & Development ∙ Prop Sourcing & Visual Handling ∙ Creative Production ∙ Project Management ∙ Window Installation ∙ Brand Collaboration ∙ Trend & Brand Training ∙ Market Research ∙ Working with Buyers and Web Department