Profession: Founder
  • Web / Interactive Media
  • Backstyle is a unique project, a three-side platform: fashion consulting, online curated shopping and a monthly magazine promoting latest trends and exclusive interviews with stylish people. It’s all about the wardrobe and users can get inspiration, before developing their own style, and going shopping, even boost their confidence.

    Founded by Alexs Varjao, he came up with it by looking arround and admiring peoples´s style around the world where his work led him on different projects.

    We, at, are a friendly community, and we’re trying to change everybody’s perception about personal style. We want people to feel confident to share their fashion-related issues by talking to our savvy stylists and reading about successful people or fashion, beauty, and lifestyle tips.

    Backstyle is more than a shopping service, it´s a international community of beautiful people inside and out. It´s all about YOU and your style!

    Because YOU come first!