I run tHERAPY Recycle & Exorcise together with my sister Paula Aguirre.
What is tHERAPY Recycle & Exorcise?
tHERAPY is a brand & project that works on the fields of sustainable fashion and D.I.Y., connecting them with personal communication and personal identity. We are lovers of (re)design and authenticity. We promote unique and conscious fashion through our D.I.Y. project.
OUR AIMS ARE:
to raise awarenes about the urgent need to connect ourselves with the production processes as a way to work against consumerism and fast-fashion / fast-food, etc
to raise awarenes about the urgent need to protect our planet and the fact that this is not complicated: it start at home with everyday practices. We can REUSE / REPURPOSE OLD or ABANDONED MATERIALS OR EVEN TRASH instead of buying new ones all the time, for instance. We can be more critical an better informed about where things comes from, who made them, etc.
to help people developing their creative capacity. DIY teach us that we don’t need to relay on others that can do things better or faster than us all the time, everybody can learn to do something with their hands. And when we do so, we are more powerful.
to make people conscient about the power of what we wear and of DIY fashion to communicate identity and authenticity against the uniformity dictatorship of brands, mass production and mass consumption sistems. FASHION CAN BE A CHANNEL FOR COMMUNICATION, dialogue and expression of one’s individuality and personality. use fashion as a means of communication!
WHAT WE DO:
We rework – recycle and upcycle – and repurpose vintage and second hand pieces of clothing, materials, objects & accessories we collect and find around the world.
We organise workshops and live performances (live clothing interventions) in art galleries.
We organise photoshoots presenting capsule collections. We also lend our creations for stylists so they also help us spread the voice about unique and sustainable style.
The starting point of our creations are things, places and people that fascinate us. The History and the stories behind everything, what happens in the world around us nowadays, and in the world inside us.
Wherever the inspiration comes from, we remain absolutely faithful to our free spirits. Our work is clearly apologetic: we advocate for consciousness, freedom and authenticity above all. This is the main characteristic of our work, because is the main characteristic of our own. tHERAPY is more than a sustainable fashion proyect, is our way of living.
We like to play in this outsider playgroung we are in, where we have been relegated for not fitting in any categorization formal or arbitrary within the creative industry. And instead of feeling scared while standing in front of this abyss, we use this (no)place as inspiration, for it is a virgin territory, waiting to be conquered and redefined by our visions. Or maybe we just will play in it for a while, until we move to the next (no)place.
Authenticity is the only place we know to stand on our feet and feel enough strong and able to deal with life, to deal with our questions about existence.
Please visit the PRESS area to know more about us and our publications and collaborations.
What we do is also called upcycling:
“Upcycling is the process of converting old or discarded materials into something useful and often beautiful. Upcycling gives an item a better purpose.
Recycling takes consumer materials — mostly plastic, paper, metal and glass — and breaks them down so their base materials can be remade into a new consumer product, often of lesser quality.
When you upcycle an item, you aren’t breaking down the materials. You may be refashioning it — like cutting a t-shirt into strips of yarn — but it’s still made of the same materials as when you started. Also, the upcycled item is typically better or the same quality as the original.
Plain and simple, upcycling makes a positive impact on the environment. When you upcycle, you remove items from the global garbage stream. Upcycling instead of recycling is good too; recycling requires energy or water to break down materials. Upcycling only requires your own creativity and elbow grease.”
National University of Cordoba
Feb 1998 - Oct 2004
Degree in Social Communication